If you’re looking to start your own online business and have a keen interest in jewellery and other fashion accessories we’re going to give you our top tips for setting up an online jewellery business.
Decide your style and market
Before you do anything you really should map out your ideal customer and establish their style. Really drill deep into absolutely everything from their style and lifestyle to where you’d find them hanging out online. Once you’ve really drilled deep and have a target market and a specific style in mind you’re ready to move on to the next step…
Finding a wholesaler
Choosing where to get your products from is a huge step and crucial for your business. You need to take into account the cost of your items and how much you can mark them up to sell at a profit, as well as quality and shipping time.
Also checking minimum orders of specific styles is important as you may only order a couple of pieces and they sell out immediately or you have to buy a minimum of 500 pieces, for example, your choice of the best gold chains for men and discover they aren’t popular?
When looking for jewellery wholesale make sure that you are purchasing from a reputable source such as Nihao Jewellery, a global wholesaler of jewellery and other related items such as swimwear, home wear and women’s clothing to help add a wider (and seasonal) offering in one place as well as offering as much product information as possible so that you can pass this on to your customer for ease of sale.
Building your website
It is super important to build an easy to use website that not only is visually appealing, it also speaks to your ideal customer. If you’re selling luxury fashion jewellery then you’ll want your style to be luxurious to convey that look, really think about your branding.
The colours you’re going to use, the style of fonts you’re using and the layout of each page. To create a really successful website, you don’t necessarily have to employ a web developer, sites such as Shopify are simple to use and can yield great results when it comes to launching an online jewellery business.
Visuals are everything
You’ll want to take some great photographs of your products and this includes lifestyle imagery, of people wearing the jewellery or it in interesting places. Do you have a new collection coming out featuring blue crystals or waves?
Why not shoot the launch at the beach. Or if you are promoting a luxury brand think about luxurious textures such as marbles and velvets. Taking great images will help sell your products online and create a recognisable style for your brand – don’t just rely on the wholesaler’s stock images.
Getting social
You’ll want to be promoting your brand across social media, especially on the channels that you’ve mapped out that your ideal customer is most likely to be located at. Use the lifestyle imagery we discussed in the previous point to really attract engagement especially on platforms such as Pinterest and Instagram.
Another really good social channel to set up is YouTube so you can show off your new arrivals and link each product in the description box. If you are selling products similar to branded products then we suggest doing a YOUR BRAND vs OTHER BRAND style video too like the one below.
If you’re setting up a business and want to learn how to run your social media we’ve got a FREE social media guide that you can download now.
Be persistent
Constantly update your website, write blog posts, post on social media. Keep going and look for ways to help grow your business. Make sure you optimise every single page of your website for search engines and remember that starting a business is no mean feat! IT takes persistence, strength and determination to succeed.
Are you looking to start an online jewelery business? We’d love to answer any questions you have about starting an online business in the comments section below. As always, if you’ve found this article of any value we’d love for you to share it across social media and beyond.
