How Live Streaming Can Help Grow Your Small Business

If you’re a small business owner, then you know that it can be tough to get your name out there. You need to find creative ways to market your business and attract new customers. One great way to do this is by using live streaming!

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Live streaming can help you reach a wider audience and ultimately grow your small business. In this blog post, we will discuss the benefits of live streaming and how you can use it to promote your business. To make the most out of it, be sure you have a strong NBN connection.

What is live streaming?

Live streaming is a video broadcast that is streamed to an audience in real-time. This gives viewers the opportunity to interact with you and your business, as well as ask questions and provide feedback. It also allows you to connect with potential customers who may not have been aware of your business before.

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Benefits of live streaming for small businesses

As mentioned previously, one great benefit of live streaming is that it can help you reach new audiences and potential customers who otherwise would never have heard of or interacted with your business.  Live streaming also makes it easier to engage with your existing customers, allowing you to build relationships over time. Other benefits include:

  • Increased visibility – By using live streaming, you can increase the visibility of your business and reach more people with your message.
  • Increased customer engagement – Live streaming helps you engage with customers in real-time, which can help you build relationships over time.
  • Improved search engine optimisation – Live streaming also helps improve your SEO as it increases the number of times your business is mentioned online.
  • Increased brand awareness – By streaming regularly, you can increase the number of people who know about your business and what it offers.
  • Improved customer service – Live streaming allows customers to interact directly with you and ask questions, giving them a better understanding of your products and services. This can help improve customer service overall.

How to use live streaming to promote your small business

Now that you know the benefits of live streaming, here are some tips on how to use it to promote your small business:

  • Promote upcoming events – If you’re hosting a sale, launching a new product or promoting an event, live streaming can help you reach more people and get the word out.
  • Offer discounts and promotions – Live streaming is a great way to offer exclusive deals and discounts to viewers, as well as provide incentives for customers to purchase your products or services.
  • Provide tutorials – Showcase your products by creating tutorials that demonstrate how they work and how they can benefit customers.
  • Interview experts – Feature interviews with industry leaders or customers who have had success using your products.
  • Share behind-the-scenes content – Give viewers an inside look at what goes on in your business by streaming a tour of your office or a live Q&A session with employees.
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The importance of a strong NBN connection for live streaming

When it comes to live streaming, the most important factor is having a strong and reliable internet connection. You don’t want your stream to be interrupted or suffer from poor quality due to slow speeds. To ensure that you have the best possible experience while streaming, make sure you are connected to an NBN plan with sufficient download and upload speeds.


Live streaming can be a powerful tool for small businesses looking to reach new audiences and promote their products or services. However, in order to get the most out of it, you need to have a strong NBN connection. With this in mind, take note of our tips as you explore the possibilities of live streaming for your business.