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A little bit ABOUT ME

MEET THE REAL LAURA DAWSON

Welcome to Elle Blonde! An online luxury lifestyle destination.

Elle, deriving from the French pronoun "elle", meaning "she”. Also the nickname given to me by friends and family.

Based in a picturesque coastal town on the outskirts of Newcastle in the North East of England, Elle Blonde was born from a culmination and evolution of falling out of love with the bricks and mortar store I opened when I was 20.

Opening my first business whilst still in my second year of uni (I finished with a 1st in Business Management incase you were wondering). Running this from 2011 until the end of 2014 where I outgrew the business.

I then dabbled in ecommerce businesses including fast fashion and furniture but realised that my passion lay in digital marketing. Elle Blonde was born in 2016 and since then, I’ve never looked back, having experienced some amazing experiences that come with the ‘influencer’ lifestyle.

More than just an online publication…..

Alongside running Elle Blonde, I also own ELLEfluence, an online coaching website dedicated to helping people profit from their online passions by helping increase their digital marketing efforts.

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