OUR DEMOGRAPHIC
50:50 gender
Well...almost. Our gender demographic is 50.8% to 49.2% female to male split.
Aged 25-54
64% of our audience are aged between 25 and 54. 13% are aged 55-65 and 11% respectively for the 18-24 and 65+ groups.
Location
With 46% of our readership being located in the UK and 25% of our readership from the USA the remaining 30% of our readership is a global audience (with our site being translated into multiple languages).
interests
Our demographic's interests are primarily travel, home and decor and lifestyle which perfectly reflects the majority of our displayed content.
ABC1
Our audience are primarily from the ABC1 sociodemographic therefore meaning that they have high disposable income to spend on products recommended on our platforms.
acquisition
We our proud of our strong SEO strategy which accounts for 60% of our traffic from organic search and we rank in the top 5 hits for many search terms. Alongside this 27% of our traffic comes directly from our loyal readership base.