Elle Blonde | Luxury Lifestyle Destination | Travel, Food & Drink, Interiors & more

Luxury Lifestyle Destination Blog in the North East and around the World

Levoi Nail Bar Hen Party in Newcastle | Beauty Guide | Elle Blonde Luxury Lifestyle Destination Blog
Business Beauty

How to choose the ideal location for your new beauty salon

So, you’re ready to turn your dream into a reality and open a new beauty salon. You should have researched your business model thoroughly and have a thorough idea of what you want – what your salon is going to look like, the services you’re going to offer, the staff you’re going to employ, the products you need to buy, the prices you’re going to set, and the salon insurance you need (Salon Gold are experts).

How to choose the ideal location for your new beauty salon 1

However, one of the most important business decisions you need to make is the location of your salon. This can be a difficult process, as you need to thoroughly research every location and settle on one that suits both you and your clients. To help you make this decision, we’ve compiled our top tips and factors to consider when choosing a location for your new beauty salon.

Easily accessible

Your beauty salon should be visible and easily accessible. You need to ensure that your shop will attract clients who are travelling via car and public transport, as well as passers-by. You may also have an existing client base who are still going to visit your salon despite you moving premises – don’t alienate them by moving somewhere they can’t reach.

Something you may not have considered is whether there is parking near your salon. You don’t want your clients to be worrying about where they’ve left their vehicle. You may want to consider offering limited on-site parking, especially if you’re not locating your salon within a town or city centre.

London fashion Week Hairstyling Brand Toni & Guy are experts in the hair industry, find out how I got on when I went to their Newcastle branch | Beauty Blogger | Elle Blonde Luxury Lifestyle Destination Blog

Grabbing attention

Make sure that your new beauty salon is located on a main road or in a busy area. Potential clients should be able to see your business and pop in for treatments that grab their attention. Try and establish your salon within an already well-known area for shops and similar businesses in order to attract regular customers.

Research the local clientele

Before you open your new beauty salon, conduct some market research around your chosen location. You need to consider the type of people that live in the area and whether your products and services will appeal to them. Once you’ve gotten to grips with your clientele, you can style your salon with a clear target in mind.

It’s crucial to understand your local audience. For example, in a town or city, you may need fun and fresh salon that offers new beauty trends. In a suburban area, you might want to offer services which appeal to an older consumer.

kiss nails and eyelashes event greys hotel newcastle elle blonde luxury lifestyle blog

Suss out the competition

When considering a location for your salon, spend time researching similar salons within the same area. What services do they offer? How much are they charging? Do they specialise in something? Try to identify a gap in the beauty market. Don’t get into a situation where you’re offering the same service as a well-established salon down the road. Direct competition can be difficult for a new salon.

Want to grow your blog?
Grab some FREE blog growth tools to help you create a profitable and sustainable blog
Laura is an award-winning entrepreneur with a passion for all things luxury. With a penchant for travel, her favourite destinations are Vegas and Ibiza. Catch her at the latest bar opening with a cocktail in hand followed by mornings in the gym. She dotes on her little Jack Russell, Ziggy and has an unhealthy Instagram obsession. Home interiors continue to grow as a passion and she absolutely loves shopping for all things fashion and beauty too.


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.