The health and beauty business is a staggering £9 billion global industry, and it’s projected to continue to grow, thanks to our renewed commitment to health and wellbeing, as well as a surge in male grooming products, therefore it’s hardly surprising that home-grown and independent brands are trying to break into this highly competitive market and get their products into the spotlight.
It’s easy to think that new beauty brands and businesses start their lives in board rooms and office towers. But in reality, starting a health and beauty business from your bedroom is also achievable. Whether you’re focused solely on cruelty-free cosmetics, you want everyone to have a good hair day with luxury hair products or you’re interested in turning back time with skincare, there are dozens of avenues budding beauty entrepreneurs can consider – you’ll find a great podcast about a start-up shampoo business, here.
If you have your heart set on developing and launching your own beauty business, then read on to discover some helpful tips for starting a health and beauty business from your bedroom.
Start With Your Brand
From industry giants to independent social media sellers, no matter what products they’re selling, they’re not just wanting customers to invest in their items, but to invest in their brand. Your beauty brand is bigger than your products as you want people to recognise your name, your logo, and make a connection between your brand and trust, high-quality products and results. You can start by developing a logo and choosing your branding colours and themes, then look at developing a website.
Choosing your brand guidelines can make your brand cohesive and consistent across all platforms, whether you’re sending emails, posting on social media or choosing your packaging. If creativity and digital skills aren’t your forte, don’t worry, consider outsourcing your weaknesses to get the ball rolling.
Get Your Finances in Order
Without stable and organised finances, your beauty business won’t get very far. You may not have much funding right now, but you don’t have to give up on your dream. Bootstrapping and putting spare cash and savings into your business will get the ball rolling, asking friends and family for help or if you’re in a strong financial position, speaking with your bank for a loan are all viable funding options.
You’ll also need to look at the potential cost of the products you’ll be selling, and how much it will cost you to make and sell each unit. From ingredients and packaging, to transport costs, even labour everything needs to be taken into consideration.
Decide on a Selling Strategy
Are you planning on selling your beauty and wellbeing products solely online? Or are you planning to sell them at fairs and specific events? Perhaps you have your hopes pinned on opening your own retail store? Whatever selling strategy you choose, you need to consider your marketing, your reach and the associated costs of selling in different methods. Developing a strong marketing plan and getting your products seen both online and in-person, will help extend your reach and get your brand out there.
Starting your own beauty business from your bedroom is completely achievable with patience and the right attitude. Start by following these tips.