Guest Post: How to Generate Income Through Blogging
Yesterday you may have read our post about the micro vs macro influencer debate, for those of you who realised blogging may be for them or are looking to generate an income from blogging today we bring you a guest post with some handy tips
If you have got a passion for writing, then why not make some money off doing something you love? So many people are now turning to blogging as their career path, or a way to make a little bit of extra cash. Whether you’re a blogging newbie or have been blogging for a while, there are some basic and simple steps you should follow to generate income…
Create a blog:
This may seem like a really obvious first step, but if you want to be a blogger, then you must have your own website or blog. There are so many different domains that allow you to create a blog online, one of the most commonly used being WordPress. If you want to maximise your earning potential, then you must first spend a little bit of money on your blog. There are options to create a free blog, but when you use a free service, you don’t have full control over your blog – the free service does. But don’t worry, premium blog services can start from as little as £5 a month, so this isn’t going to break the bank!
When creating content, it’s always a great idea to draw from your experience or area of expertise, as your writing is more likely to be useful and informative. It’s important to make sure that your content is top-notch so that people visit your blog and read your work. In order to make money, you must first have a steady stream of visitors, and in order to get this, you must first give people a reason to stay.
Build relationships around the web:
As well as creating high-quality content, it’s equally as important to build genuine relationships with people around the web and on social media. Great ways of creating an online presence are joining and participating in relevant Facebook groups, forums and interacting with other blogs. Also, reach out to relevant people on Twitter. If you’re a constant fountain of information, shoulder to cry on, blogging guru, then the word is going to spread quickly about you. People will grow to know, like and trust you, which means that your blog is going to be visited more.
Establish a strong platform:
Branding is so important if you want to build a following on your blog. You need to be considerate about what you are writing about, how useful your content is, and whether people will want to read it. Establishing a platform is all about proving that you are capable of generating a following, so you have to always consider what your readers want. Keep building up your knowledge on your niche subject, try and be the first to deliver news and information and wrap this all up in your distinctive and interesting writing style.
Choose your income streams:
Once you have done all of the above, you can begin to make some money! There are so many different routes to go down to generate income. One of the most obvious avenues to go down is to contact brands, to either promote their products or to guest blog for their websites.
Once you have an established following, you can prove that your services will add value to their brand – if you make them money, then you will make money in the process. When starting out, it is much easier to target the smaller brands out there like BOY London for instance, rather than Nike, as it is easier to build a relationship and gain their trust and respect. Other avenues to explore are advertising, if you have a high blog following, then companies could benefit from advertising their products on your blog.
Generating income from blogging can initially be a slow process, you have to be patient and earn people’s trust and respect. But once you have gained their trust, then you will have the authority to choose your own way of generating income!