On Thursday, there was a very special event that beauty enthusiasts just couldn’t resist! Over 50 eager bloggers and influencers gathered for an Urban Decay masterclass.
Laura Pearman Photography
5 Urban Decay Make Up Tips You Need To Know
A Masterclass Experience
The masterclass showcased the new spectrum palette and demonstrated how to create an amazing color-popping ombré eye, perfected by the Urban Decay team. Here are five top tips from the event:
1. Prime for Perfection
Using a good primer is essential to keep your eyeshadow vibrant and long lasting. Urban Decay’s Eyeshadow Primer Potion helps create a smooth base and prevents creasing.
2. Layering for Intensity
For a bold, colour popping look, layer your eyeshadows. Start with a lighter base colour and gradually add darker shades, blending as you go for a seamless ombré effect.
3. Blend, Blend, Blend
Blending is key to achieving that perfect ombré eye. Use a fluffy blending brush to soften the edges and create a gradient effect. The Urban Decay blending brush is a great tool for this.
4. Add a Pop of Shimmer
To make your eyes stand out, add a touch of shimmer to the center of your eyelid. Urban Decay’s Moondust Eyeshadow adds the perfect sparkle without overwhelming the look.
5. Setting for Longevity
Finish your makeup with a setting spray to ensure it lasts all day and night. Urban Decay’s All Nighter Setting Spray locks in your look and keeps it fresh.
The masterclass was to showcase the new spectrum palette and to show our eager ELLEfluencers how to create that amazing colour popping ombré eye that the Urban Decay team perfect so well.
Blogger Events
Upon arrival, our guests posed for professional photographs from the fabulous Laura Pearman Photography, before enjoying a fizz reception (fruit juices for those driving).
Laura Pearman Photography
After a mingle and a catch up with their fellow bloggers the ladies and gents took their seats for the main event. The fabulous Urban Decay Newcastle team began the full spectrum show. Massive love for Micheal, Sophie, Nisha and Kelly they truly were amazing and had the best knowledge. They worked amazingly well as a team and we could all tell how super passionate they were about what they do!
- ELLEfluence Blogger Event: Benefit, Debenhams, Newcastle
- ELLEfluence Blogger Event: Rub Smokehouse, Newcastle
- ELLEfluence Summit
Laura Pearman Photography
As the team were talking the ELLEfluencers through the looks the ‘canapés’ from Rub Smokehouse arrived. From what was expecting to just be little picks turned into a full blown feast! With 2 whole chickens, ribs galore and sliders that would give you serious food envy! So a massive thank you to James for hooking over 50 hungry bloggers up with a feast to die for!
Laura Pearman Photography
For those of you unaware of Rub they have locations in Nottingham and Birmingham and having just launched in The Gate, Newcastle our taste buds can’t keep away (especially the 2-4-1 cocktails!).
Laura Pearman Photography
As the food was passed around and devoured the final looks were created and the ombré was on fire! The team had not only given some amazing tips to the ELLEfluencers, but they had also given them a massive surge of creative energy, so posing for more photos in Rub’s Instagram frame they headed downstairs and to the Urban counter where the rest of the beauty houses turned to watch in awe as our tribe landed on the floor, searching, snapping and of course making that all important Instagram-worthy purchase!
Laura Pearman Photography
As the ELLEfluencers slowly started to tail off, heading for cocktails or back home, some as far as Middlesbrough, they departed with their purchases, some killer makeup knowledge, and an awesome goodie bag. Everybody loves a goodie bag, right?
An amazing night was had by all! Massive thank you to Lucy and her amazing team at Urban and to Debenhams for having us! Until next time
If you want to check out the full gallery from the evening click here, enter your email address and password (which is UrbanNCL – case sensitive) for access.
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Are you a brand? Looking for event planning with specific targeted bloggers and influencers to ensure maximum ROI and exposure? Send us an email to brands@ellefluence.com with an overview of your needs and requirements and we’ll have one of the team contact you
