Your makeup has been through a lengthy and rigorous process before it reaches your local store. Design, production, testing, and packaging are just a few of the steps in making the finished product behind a cosmetics counter. So what is in your makeup?
Let’s start with your base. Foundation comes in various forms. The three most common types are liquid, pressed powder and loose powder. Each caters to a different final effect. Matte, dewy, full coverage or natural coverage. The goal of the foundation is to achieve an even, balanced and healthy looking skin tone. There are three main ingredients used to tick these boxes:
These are usually a type of water, oil, or wax. Nobody wants their foundation to dry out their skin. It’s important to keep your skin hydrated at all times.
Yellow, red and black pigments are most often employed to recreate the natural skin tone. Different amounts of each colour will be mixed to create the desired shade. These usually contain iron oxides and titanium dioxide.
Talc is the most commonly used filler. It allows the foundation to spread smoothly and evenly across your skin.
Alternative ingredients will be added to the basic formula to cater to the needs of different customers. Foundations that aim to improve dry skin will often contain oils (avocado, sesame or jojoba oils, for example). Foundations that claim to reduce shine will often be composed of kaolin clay or absorbent powders. These might be silica, cornstarch or alumina. A cosmetics factory that intends to create a product which will reduce spots or blackheads will often use salicylic acid or benzoyl peroxide.
Different application methods will favour different foundation types. However, all types will apply more smoothly to carefully prepped skin. Follow these tips before you get started. After all, nobody wants blotchy or streaked foundation.
- Cleanse. Wash your face with warm water and a cleanser. A muslin cloth can be used if you want to be extra kind to your skin. Dry thoroughly with a soft towel.
- Moisturise your face. Try to use a moisturiser with sun protection factor to protect your face from the sun’s rays. It is important to protect yourself from UV.
- Use a primer. Primers seal your pores. They conceal fine lines and provide a perfect canvas to sweep your foundation over. Use a thin layer over your whole face for best results.
- Fingers are likely to transfer dirt to your skin, while tools only make contact with your foundation and your face, so are much cleaner.
Don’t forget to keep your makeup and tools clean. An unclean brush can provide a site for bacteria build up and you don’t want that touching your face. Stay safe by regularly checking that everything in your makeup bag is fresh and clean.
So, now you know what foundation best suits you and how to apply it. But remember, healthy lifestyle is essential for flawless skin too. When it comes to spots and other flaws, prevention is better than cure. This means eating healthily and drinking plenty of fluids. For more help with this, check out my piece on proper nutrition.