So in a couple of posts I’ve referred to my ‘plus one’ as my tagger. A term I’ve now coined to anybody who accompanies me at launches and events.
A tagger is a funny one. I absolutely love the excitement of my two favourite tagger a when I ask them to accompany me; both my mum and my best friend.
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They’re both so different but so equally as hilarious.
First time Tagger
I remember the first event my best friend and tagger Katie came to was Lola Jean’s menu launch.
She had me in hysterics all evening and it was soon a joke amongst the other bloggers who had also brought taggers with them.
So what is a tagger? A tagger gets super excited, thinks you’re some sort of low key celebrity, enjoys the freebies and always says oh I’d love to do it but I can’t write.
As the 8 of us sat around in the snug downstairs at Lola Jean’s Newcastle we discussed this and it wasn’t just Katie, the rest of the plus ones were excited by the event invite and also questioned what do you have to do?
What is blogging?
Blogging has become a popular way for people to share their thoughts, opinions, and experiences with others online. At its core, blogging is the act of writing regular posts on a website, typically in a more casual and personal style than traditional journalism.
For many bloggers, their website is a platform to share their passions with the world. Whether it’s fashion, food, travel, or anything in between, bloggers use their platforms to share their knowledge and opinions with others who share their interests.
One of the most common ways that bloggers monetise their websites is through sponsored content. This can take many forms, but typically involves a brand or company paying the blogger to write about their product or service. In exchange, the blogger will often receive compensation, such as a fee or free products.
Another way that bloggers can monetise their websites is through advertising. This can include display ads, affiliate marketing, or sponsored posts. In these cases, the blogger will receive a commission or fee for driving traffic or sales to a particular product or service.
Menu launches, as mentioned earlier, are a common event that bloggers are invited to. This is where a restaurant or food brand will invite a group of bloggers to try out their new menu or products. Bloggers are then asked to write about their experience and share their thoughts with their audience. This can be a win-win situation for both the blogger and the restaurant or brand, as the blogger can gain exposure and the restaurant or brand can get publicity and feedback.
Overall, blogging is a diverse and ever-evolving field. While it may have started as a way for individuals to share their personal experiences and thoughts, it has now become a legitimate business opportunity for many. Whether you’re a casual reader or an aspiring blogger, there is always something new and exciting happening in the world of blogging.
Of course I have my favourites (not mentioning any names but why not check out my Malmaison Summer Launch Post) but the purpose of this is for social publicity for the new menu from the bar, restaurant or pub – with the extensive networks bloggers have this is the most cost effective and most direct method to advertise opposed to paying for a newspaper or radio ad which in my experience has very little traction.
Is blogging easy?
Of course for the tagger it’s super glamorous but for the blogger it’s work. Taking notes, great photos and networking all night – it’s an amazing job with some amazing perks but at the end of the day to us it’s all part of our role.
If you’re an aspiring blogger or have been blogging for a while and want to take your blog to the next level, you might want to check out my SPROUT(ED) membership programme. This programme is designed to help bloggers turn their blogs into viable and lucrative businesses. With SPROUT(ED), you’ll get access to expert advice, exclusive resources, and a supportive community of entrepreneurs who are all working towards the same goal.
Gone are the days when blogging was just a hobby. Nowadays, bloggers can make a substantial full-time income from their blogs by monetising their content, working with brands, and selling products or services. However, turning your blog into a business takes time, effort, and a lot of know-how. That’s where SPROUT(ED) comes in, especially given my expertise in the blogging sector.
This membership programme offers a range of benefits, including monthly masterclasses on topics like SEO, social media marketing, and email list building. You’ll also get access to exclusive resources like templates, checklists, and worksheets to help you streamline your workflow and grow your blog.
But perhaps the most valuable aspect of SPROUT(ED) is the community. As a member, you’ll be part of a supportive group of like-minded bloggers who are all working towards the same goal. You’ll have the opportunity to connect and network with other business owners, share your successes and challenges, and learn from one another.
Whether you’re a new blogger just starting out or an experienced blogger looking to take your blog to the next level, SPROUT(ED) can help you achieve your goals. So, if you’re serious about turning your blog into a business, be sure to check out the SPROUT(ED) membership programme and start growing your blog today!
