The right e-commerce website builder for your business can help you grow, manage, and optimize your online store. Check for scalability, an easy-to-use editor and backend dashboard, and robust sales features.
Integrations are also necessary, making using tools and services you trust easier. Seek a platform with integrations with widely used shipping providers, payment gateways, and CRM systems.
5 Tips For Choosing The Right E-commerce Website Builder
User-friendly interface
Whether you run a storefront, restaurant, supplier, or another business, the right ecommerce website builder can help you add new sales channels and grow your online presence. The top e-commerce websites provide user-friendly interfaces so you can create and customize your site without any coding knowledge.
Many e-commerce website builders utilize drag-and-drop functions, making it easy for anyone to get started. However, it’s essential to consider your comfort level with these types of tools and the complexities involved in using them.
In addition to user-friendly interfaces, you want an e-commerce platform that offers customization options and can handle rapid growth. This is especially true for businesses that rely on automation, personalization, and enhanced strategies to drive growth. Look for e-commerce website builders that offer integrations with your tools, including logistics, email marketing, and customer data management. For example, it integrates with over 55 global payment gateways.
Built-in SEO tools
Having built-in SEO tools will help your website rank higher in search engine results pages (SERPs) and improve your chances of converting visitors into buyers. This is why finding a site builder offering features like keyword research, competitor analysis, and more is essential. For example, some offer several valuable tools for boosting your site’s SEO. It also provides a URL Inspection Tool to check for broken links.
Robust analytics and reporting
The right eCommerce website builder will provide robust analytics and reporting that help you understand what works and what doesn’t. This information will inform your decisions so you can optimize the site to drive sales.
Look for a platform that integrates well with your other tools and software. This can include third-party marketplaces, your physical store, or other digital channels. You want the platform to sync inventory and customer data across all these sales channels.
Check that the pricing structure is scalable and aligns with your business goals. Many platforms offer tiers or packages that allow you to upgrade as your needs grow. For example, an eCommerce platform offers different plans based on your needs. It also provides a transparent monthly rate that doesn’t impose any hidden transaction fees. This allows you to scale your business as your revenue grows. It also features a secure payment gateway, fraud detection, and mobile-friendly design.
24/7 support
E-commerce website builders that offer 24/7 support make it easier to solve problems quickly and build a site that meets your needs. Look for features such as online chat, phone support, email, and documentation to ensure that your business gets the help it needs when you need it.
The best e-commerce website builders also allow you to add as many products and transactions as your business can handle. This helps you avoid having to upgrade your platform in the future, which can save money and reduce downtime.
Additionally, the right e-commerce website builder will provide access to payment gateways, shipping companies, and customer relationship management (CRM) tools to maximize your online sales. These features can help you sell your products around the world. They also improve customer experience and foster trust in your brand. Look for a builder that offers these integrations and API access so that you can quickly grow your store.
