Ah, the blogging world. It’s a realm where creativity meets opportunity, and where a keen eye for detail can set you apart from the crowd. Yet, sometimes, even the most passionate bloggers can inadvertently push brands away rather than pulling them in. Here are five common missteps bloggers make that can disengage potential brand partners.
5 Really Awful Things Bloggers Do That Disengage Brands
1. Neglecting Your Contact Information
The golden rule of being a digital creator? Make yourself easily accessible. Imagine a PR representative stumbles upon your blog and thinks, “This is the perfect influencer for our campaign!” Only, they can’t find a way to contact you. Ensure your social media bios and blog include a clear link to your website and an easy-to-find email address. It’s like leaving a light on for opportunities; make it simple for brands to reach out to you.
2. The Mystery of Missing Links
Clickable links are not just a feature; they’re a necessity. If your Instagram or Twitter bio lacks your website link, you’re essentially a ghost in the digital realm. These platforms offer the space to include a direct link to your site – it’s a tool at your disposal, so make sure you use it. It tells brands you’re not just present; you’re prepared and professional.
3. Social Media Handles Gone AWOL
Ever clicked on a social media icon on a blog, expecting to find the person’s profile, only to land on the default WordPress Twitter page? It’s frustrating, isn’t it? Ensure that your social media buttons correctly link to your profiles. This not only increases your credibility but also makes it effortless for brands (and readers) to follow your journey across platforms.
4. The Importance of Being Linked
Your online presence should be a cohesive network, with each platform leading to another, creating a web of accessibility. A quick audit to ensure that your blog links to your social media and vice versa can make a significant difference. Brands appreciate influencers who exhibit attention to detail and a well-structured online presence.
5. The Call to Action: Be Proactive
Sometimes, the simplest actions can yield the biggest returns. Taking a few minutes to check your links, update your contact information, and ensure your social media profiles are interconnected might seem trivial, but these steps are crucial. They’re not just about avoiding FOMO; they’re about being proactive in your pursuit of brand partnerships.
If you’re looking for how to align your business, grow your exposure online, increase website traffic and social following then we highly recommend auditing your business. Our easy to implement guide can help you make huge improvements to your business.
It’s not just me
Stephanie Fox, from her self-titled blog, also commented on this. Saying that when there are reams of influencers to go through and you can’t find their socials from their sites they just aren’t considered for opportunities.
It’s crazy to think that just 5 minutes checking that you’re all linked from one place to another could have an astronomical difference in terms of brands working with you.
In the bustling world of blogging and social media, standing out to brands requires more than just captivating content. It demands a meticulous approach to your online presence, from the ease of contact to the interconnectedness of your digital platforms. By sidestepping these common pitfalls, you create a more inviting and professional persona that brands are eager to collaborate with.
If you’re looking to refine your blogging strategy further, dive into topics such as affiliate marketing, understanding the impact of micro vs. macro influencers, and decoding the mystery of Domain Authority (DA). These insights can not only enhance your blog’s appeal to brands but also elevate your overall digital presence.
Remember, in the vast sea of digital content creators, those few minutes you spend fine-tuning your online accessibility could be the beacon that guides brand opportunities right to your doorstep.
- Affiliate Marketing, a start up guide
- Micro vs Macro Influencers
- The great DA-bate, what is DA and how to increase it
Would love you to drop a comment below if there are any blog tip topics you would like us to cover?
Thanks for that sound advice. I, too, find it very frustrating when I cannot find a follow or like button on people’s blogs. It’s a similar thing. Keep up the good work!
Yes I love where everything is accessible