You’ve just landed a new client, and you want to show your appreciation to them for providing you with business. Of course, the answer is a corporate gift!
Most people assume that corporate gifts are something like a wicker hamper full of treats and drinks, which isn’t far off in some circles, but it is not always appropriate. So, how does your company go about choosing the right corporate gift for a new client? Here is a quick guide!
Need To Choose A Gift For A Client? A 5 Step Guide To Corporate Branding
Understand Your Client’s Interests and Preferences
As mentioned before, the first step in choosing a corporate gift for your client is to understand their interests and preferences. Take some time to research your client and gather information about their hobbies, favorite sports teams, and favorite foods. Perhaps they have a favorite brand, which could lead to you buying corporate gifts by Anthem Branding. This information can help you select a gift that will be meaningful and appreciated.
For instance, if your client is an avid golfer, you might consider gifting them a set of golf clubs or a golf gift basket. Or, if they are a fan of wine, a wine hamper might be an excellent choice. A really memorable gift could also be a Maryland gift basket if your client has a personal connection to the state, as it contains several goodies from the area.
Consider the Occasion
In the intro, it was presumed that the gift was being gifted to celebrate the beginning of you and the client working together, but it is certainly not the sole reason why you would give your clients a gift. The occasion for the gift needs to be considered when selecting a corporate gift for your client. Is it a holiday gift, a birthday present, or a thank-you gift for a recent business deal?
The occasion can help you determine the type of gift that would be most appropriate. A thank-you gift, for instance, might be more personalized and thoughtful than a holiday gift.
Determine Your Budget
Corporate gifts can range from simple and inexpensive to extravagant and costly. Determine your budget before selecting a gift to avoid overspending or underspending. A thoughtful gift need not be expensive, as, in business, it is the thought and the effort that you have put in that counts. Remember, your gift should not appear as a bribe but rather as a gesture of appreciation.
Also, while it can be tricky to navigate, at the beginning of your work together, do not give your clients any gifts that are too flashy, as this may be seen as being boastful, which can have negative consequences. You’ve got to love office politics!
Brand Your Gift
Corporate gifts are an effective marketing tool. Consider branding your gift with your company’s logo or colors. This will help promote your brand and ensure that your client remembers your company. However, be careful not to overdo it. A subtle branding approach is more effective than a loud and obnoxious one.
Choose a Quality Gift
Of course, the quality of the gift is an essential factor to consider when selecting a corporate gift for your client. Ensure that the gift is of high quality and reflects positively on your company. A good quality gift reflects well on your brand and shows that you value your client. So, avoid gifting those weird pens that don’t even look like pens!
It’s worth noting that, it is also considered unwise to gift presents to clients that may be seen as wasteful. Indeed, many businesses are eco-conscious now, and a gift made from plastics or non-recyclable materials may not go down too well, irrespective of the client you are gifting. So, aim to gift items that are high-quality but are also good for the planet!
