There are many considerations necessary when thinking about the packaging cosmetics require when it comes to protecting them during the transportation process and making them appealing enough to sell in their thousands. This is at all positions of the supply chain. It is important that whole sale packaging is adequate in terms of its protection and desirability to retailers as much as their customers.
The 5 Things That Matter About Packaging When it Comes to Cosmetics
Protection and Ease of Transportation
Protective packaging serves several purposes. It makes it easier for those who transport the product by assisting them in taking care of it. It also means that the product is not damaged or spoiled by the time it reaches the customers. This would result in lost revenue, dissatisfaction, and damaged reputations. Various containers used need to be durable and protective to avoid damage or contamination. They also need to be the kinds of containers a customer would expect to find the product in.
Durability of Containers
The durability required from containers will mean that a high quality of plastic packaging needs to be used in many cases. The environment will need to be thought of here as well as what is practical. This is because today’s potential customers will likely require the packaging of the product that they are buying to be eco-friendly.
Brand Appeal in Terms of Packaging
Customers are more likely to buy a cosmetic when the packaging appeals. Cosmetics are all about making us look good and so the same consideration should be given to their packaging. It is what the customer would expect from the packaging.
So, why not use a mockup editor to create design for your packaging to see if the final look of your design will perfectly fit the product theme. The more appealing the packaging is, the more likely a customer will be drawn to the product inside the packaging.
Many cosmetics each year are bought as presents for someone else. They should then have that luxurious feeling about them because of their packaging. Present giving should show that we care and think of someone more than just a receiver of a cheap-looking product. There is also, in part, an ulterior motive to this. Luxury packaging will indicate a quality product inside that will do wonders for the complexion of a loved one that we look at every single day because we live with them.
Labels
Branding and safety information with cosmetics is about having the right labels. Not just those that describe the ingredients and how to apply the cosmetics but the label on the front that makes it clear just which brand a customer is buying. Cleverly, many less famous brands will play on similar-looking logos to almost be confused with the real thing. This makes it more important to have distinct branding that is clear to see with the packaging.
It has become more important than ever to inform potential customers of what is contained within a cosmetic product. This is because more of the population than ever identify now as having some kind of skin allergy. This limits what they can apply to their skin.
Some products are gentler than others, for instance. This can all be made clear by a label. They will often be displayed on a front label as a selling point of that product. A USP or unique selling point. These aspects must be communicated effectively with cosmetic consumers. Natural or organically sourced products are less likely to cause problems, for instance.
Access to Product
Dispensing a cream, for example, needs to be easy to achieve. If we expect our customer to apply it daily with regularity, then it should not be a fuss to extract the cream from its receptacle. Cream in a shallow container will prove easy to access, as will a liquid that is dispensed. It might depend on the thickness of the cream or liquid that we are selling how we present it. If it is a fine spray, then we will be looking for an aerosol can as the only method.
There are many aspects to packaging that make a difference to many areas of the cosmetic industry. This is from the transportation of the product, through to marketing it correctly, to the customer experience and expectation. Transporting a product without damage requires sturdy packaging. Marketing a brand correctly relies heavily on a brand being able to be easily identified by its consumer in whatever environment it is sold, whether this is online or in a shop up or down the high street.
Customers will stick to a particular brand that they know, love, and trust as dependable, and often because the product itself is inside convenient packaging that is easy to find in its retail environment.
