Activewear is clothing items designed for people leading an active life. In recent years, activewear sales have exploded and shot up due to e-commerce and activewear brands making the most of social media marketing and using social media influencers in advertising campaigns to help gain higher levels of customer engagement. A survey carried out in the USA, UK, and Germany in 2020, found 79% of retailers increased their spending on influencer marketing. Activewear is undeniably a popular fashion trend with consumers. Read on as we delve further into why activewear is the trend that never goes away.
The Difference Between Sportswear and Activewear
Activewear and sportswear are two different types of clothing worn by people leading an active lifestyle. Whereas sportswear is specifically clothing for sports purposes, activewear clothing is intended for people transitioning from exercise wear to casual everyday clothing. Activewear is more focused on style and comfort.
Activewear clothing is extremely practical for anyone constantly on the move, leading an active lifestyle, and people who spend a lot of time outdoors. Examples of individuals who may wear activewear on a daily basis include PE teachers, athletes, Personal Trainers, or just people who are keen on fitness and live a healthy, active lifestyle. Activewear can be made from various practical fabrics such as synthetics, nylon, microfibers, cotton, etc.
A key component of activewear clothing is its comfort. As well as going to the gym, you may decide to wear activewear in moments in life where you want to prioritise your comfort, such as during long journeys, chilling out around the house, walking in the park, socialising with friends, and going out to the local shops. Are you interested in getting your hands on comfortable oversized gym clothes for men and women? You may want to take a look at the oversized collection from the activewear brand Gym King.
Versatile and Flexible
Activewear is also the trend that never goes away because it is a versatile and flexible clothing option. Despite being clothing mainly intended to be worn for exercise, activewear can also be worn in casual everyday life situations that do not involve exercise and fitness. The versatile nature of activewear clothing allows you to mix your active life with your social life
On the other hand, sportswear is designed for when you are carrying out strenuous exercise and sweating intensely. Therefore, sportswear clothing is made from water-wicking fabrics such as synthetic fibres like polyester and nylon prevent water absorption.
More People Interested in Fitness and Exercise
Another factor that helps to explain the popularity and demand amongst consumers for activewear clothing is the surge in the public’s interest in exercise and physical activity during the lockdown. Many people took up running or decided to do more activity after they were all told to stay at home and not go into school, work, and university during the Covid-19 lockdown periods.
For anyone who leads an active lifestyle and is also fashion and style-conscious and loves to wear the latest trends confidently, activewear clothing, without a doubt, is right up your street. When wearing a stylish activewear coat, jacket, hoodie, tracksuit top or bottoms, you most certainly do not have to compromise on style, and you will look fashionable and on-trend.
These are a few reasons why activewear is so popular in 2022 and why it is the trend that never goes away.