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6 Good Reasons Why You Should Install A Neon Sign In Your Shop

Neon signs are features that most certainly capture people’s attention. For this reason, installing at least one of these items in your shop can help attract more customers. If you don’t currently have neon signage in your shop, here are some reasons why you might want to add one or more of them inside or outside your shop’s premises.

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Attracting Customers

When hung outside a shop’s entrance, neon signs are eye-catching and colorful objects that are sure to grab the attention of passersby. The presence of different brightly colored lights emanating from the sign can be seen from a distance in any kind of weather and from all angles. If it is placed at a 90-degree angle over the entrance, it can also be seen from both directions of a street. Even better, neon signage will help you to stand out more against your competitors and help customers find your location more easily. For a business just starting out, all these positive end results are great incentives to choose a neon sign as an exterior display.

Ability to Customize 

An excellent advantage of neon signs is that they can be designed to fit the exact needs of shop owners. As you can see at https://www.neonsignsdepot.com/wholesale-neon-signs/, any size, shapes, and colours for text, logos and images can be incorporated into a sign. Special features such as glass provide a traditional warm glowing effect and LED can be added to produce flashing, motion, and animation effects that further enhance the visual appeal of the signage and help customers identify with your brand and company. For shop owners seeking out multiple customised signs for their shops, purchasing wholesale is an affordable solution.

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Increased Nighttime Visibility 

With their high degree of brightness, neon signs are a cost-effective solution for maintaining visibility during the nighttime and won’t require additional illumination as with conventional signs. This reduces your shop’s power bill significantly. In addition, with these signs, the ability to see neon lights is greater than traditionally illuminated signage. Therefore, using neon signs is a win from both a financial and marketing standpoint. In fact, nighttime visibility can make a sign stand out even more against adjacent businesses with conventional store-front signage, thus further increasing the impact this type of signage makes on a customer.

Energy Efficiency and Cost Savings

Neon signs require higher initial costs for customizing, installing, and manufacturing the sign. However, they require less electrical energy to power them, so in the long run, they can save you as much as half your energy costs as compared to using traditional signs. LED neon signs use even less energy, with consumption rates of 15% – 20% of conventional neon signs. Couple this with having multiple signs on your premises, the cost savings add up to an even greater extent. Best of all, the use of less power means the creation of fewer greenhouse gases, which for many business owners, it can translate to subsidies or tax credits depending on where their business is located.

Long-lasting Life Cycle

The cost savings incurred by having neon signage also extends to its operating durability. The average neon sign has a life cycle of  8 to 15 years or more. Maintaining it properly can lengthen the lifespan of a sign. When stores are closed, switching off indoor signs periodically is important in preventing the possibility of overheating and experiencing electrical surges. Broken down and dilapidated signs give customers a negative image of your business and can draw their attention away from your business. 

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Marketing Incentives

With its ability to attract customers and make an instant positive first impression, neon signs can be an important marketing tool. Clearly presenting your company’s name, a logo with distinct imagery highlighted by an array of colors in motion can draw customers’ attention and increase the probability of getting them to enter your shop. A key consequence in bringing more customers into your store’s premises is to expand their access to your products and services. This should naturally contribute to increased revenue generation. 

By displaying your logo and company’s name on your high-quality neon sign, customers’ brand loyalty can be built when they have a clear and recognizable visual image of your company’s sign illuminated with neon lighting in their minds.

6 Good Reasons Why You Should Install A Neon Sign In Your Shop 1

Ultimately, installing a neon sign in your shop can lead to a number of benefits. Starting with attracting more customers through its esthetically pleasing properties,  neon signs facilitate customers’ ability to identify with the company’s brand through its cost-effective and energy-saving mode of landmarking and marketing your business.

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Laura is an award-winning entrepreneur with a passion for all things luxury. With a penchant for travel, her favourite destinations are Vegas and Ibiza. Catch her at the latest bar opening with a cocktail in hand followed by mornings in the gym. She dotes on her little Jack Russell, Ziggy and has an unhealthy Instagram obsession. Home interiors continue to grow as a passion and she absolutely loves shopping for all things fashion and beauty too.

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