Business tips and advice | How to make money online | When setting up an online business your domain name is one of the most important things you can own. We look at why you need a sound domain for your site. | Elle Blonde Luxury Lifestyle Destination Blog & ELLEfluence Marketing Coaching
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What You Need to Take Into Account When Choosing a Domain Name

Do you have an amazing online business idea that is about to become propelled into reality?  If so, you represent a growing number of individuals who appreciate the simple fact that the Internet is able to provide a host of lucrative opportunities for those who possess the drive and the vision (a domain name being imperative).  Still, we need to take a ground-up approach in terms of embracing the correct marketing strategies.

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Before becoming involved with more complicated promotions and even before designing your website to appeal to the average customer, you will need to select a catchy and viable website address.  While it is common to buy domain names, not everyone is familiar with what needs to be taken into account in order to make an informed decision well in advance.

After all, your domain name will serve to reflect the essence of your venture.  It, therefore, makes a great deal of sense if we take a closer look at this concept. 


Judging Books by Their Covers

While a picture will speak 1,000 words, domain names are even more influential in regards to how you will ultimately be perceived.  This is why it is important to adopt a handful of rules.  First and foremost, take some time to brainstorm.  Research potential names in order to discover whether or not they already exist.  Assuming that you have narrowed your list down to five or ten options, what actions should you take next?

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Keep in mind that domain names are a very important portion of the SEO process.  Search engines such as Google will be looking for titles which are relevant to the content contained within the website.  Having said this, try to stay away from generic titles if possible.  While “ABC Plumbing” might be easy to come up with, the chances are high that it will not leave a lasting impression upon your visitors.

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Think in specifics.  Many modern websites will include location-specific domain titles in order to narrow down their audience base.  Here are two fictional examples of how this can occur:


On a final note, it is always better to use reputable suffixes such as .com or  These tend to be associated with more transparency when compared to other options such as .biz.

What Online Tools can Simplify the Process?

Choosing a proper domain name is actually a bit more complicated than it may initially appear to be.  This is why Shopify has put together a handy cloud-based tool to dramatically simplify the process.  You will be able to immediately tell if the proposed title is available and if it is not, you are thereafter presented with a number of unique options based around the initial syntax. 

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This will provide you with the insight and clarity required to make an informed decision.  If you wish to launch your website into the digital heavens, you will first need to establish your presence on earth. You can do this by building a great brand. If you’re looking for a way to grow your online presence then our sister site can help you with more than just choosing a domain name. ELLEfluence Academy has been designed with small and medium businesses in mind as a place to help them learn everything they need to grow their online presence to convert sales and customers. You can discover more about The ELLEfluence Academy here now.

Have you got any tips for choosing a really great domain name? If so I’d love to hear your tips in the comment section below. As always, if you’ve found this article of value we’d love you to share it on social media.

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Laura is an award-winning entrepreneur with a passion for all things luxury. With a penchant for travel, her favourite destinations are Vegas and Ibiza. Catch her at the latest bar opening with a cocktail in hand followed by mornings in the gym. She dotes on her little Jack Russell, Ziggy and has an unhealthy Instagram obsession. Home interiors continue to grow as a passion and she absolutely loves shopping for all things fashion and beauty too.


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