Are you looking for more ways to include branding in your business events? Event branding contains several elements, including your logo, promotional materials, and more. If you want to stand out, consider how to use your branding at any event.
There are tons of ways to use branding at any event. In the article below, we gathered all the best ways to include branding in your business events, so keep reading.
6 Easy Ways To Include Branding In Business Events
1. Display Your Company Logo
First, you’ll want to ensure your company logo is displayed. It should be easy to see and recognize. You must use it on all promotional material for the event, too. For example, you’ll want it on all event posters, brochures, and banners.
You’ll also want to use the color schemes from the logo throughout the event. You should pull the colors directly from the logo and use them wherever possible. Doing so creates a stronger brand identity at the event and makes everything feel more cohesive.
Here are a few places where you’ll want to include your brand’s logo:
- All event signage
- Podiums, backdrops, and other areas on any stages
- Event programs and brochures
- During presentations
- On corporate gifts and other item giveaways
- On name badges
- On T-shirts
You can put your company logo anywhere, so don’t hesitate to be creative. Using your logo correctly will help make the event more memorable and give guests a better first impression of your brand.
2. Place on All Event Souvenirs
Next, you’ll want to use your branding on anything visitors take home with them. These can include branding on corporate gifts, plus smaller items like stationery, pens, and pencils. Those items can serve as reminders of the business event once everyone returns home.
You can also make souvenir stations or stands where attendees can choose branded items—for example, stickers and pins with the company logo. Many brands also offer T-shirts, mugs, bags, notebooks and more. You’ll want to consider what customizable items your audience would be most interested in. The stand will surely be a hit at the event if you can do that.
Every business conference should have a merch station for attendees. Your brand gets more recognition, and the guests usually enjoy collecting something unique from each conference.
3. Alongside Food Catering Services
Is your business event going to have catering services? If it is, you can even incorporate branding into it. You can have branded plates, napkins, and much more. Many companies offer branded snacks and desserts, like cupcakes and cookies. A customized menu design will allow you to display your brand’s logo.
Branded water bottles are another great idea. You can place stickers with your company logos on plastic water bottles or get customized refillable ones for the event. Many people will continue using them long after the event ends.
So, if your business event has any food services available, you’ll want to consider adding more of your brand identity.
4. Create an Event App
Photo by Rob Hampson on Unsplash
You can also build an event app. These apps connect your audience with your brand and one another. They can easily find event information, and you can save on printed materials while including your branding throughout the entire app. Most importantly, you can update the app in real time, notifying your guests immediately of any changes to the schedule.
Also, if your business event has a sponsor, they can easily reach your audience through the app. Many people won’t uninstall the app immediately after the event, allowing the sponsor to remain in contact with your audience longer.
Many event apps will also track analytics from the event so that you can learn what presentations are the most successful. You could use this information to make improvements for your next business event. You can also test your branding designs in the app and make changes as needed.
Overall, there are plenty of opportunities to use your branding in an event app, so you’ll want to make the most of it. App design generally uses a lot of branding, making it the perfect choice for your conference.
5. On Staff Uniforms
Next, you can have your event staff wear branded uniforms. Including your logo and company colors on the uniforms creates a more professional look and will let attendees know who to reach out to if they have questions about the event.
You want the design of the uniforms to be consistent with the rest of your brand’s identity. That includes your fonts, color schemes, and other imagery. You also want the outfits to match with the formality of the event.
Before the event, you’ll want to consider whether you want personalization options added to the uniforms, such as embroidered names. Then, cover the rest of the dress code with your team.
In short, designing your event staff’s uniforms can be a great way to include more branding for your business events.
6. In Event Email Campaigns
You can also use your branding in email campaigns surrounding the event. Consider sending out branded invitations online, along with reminders beforehand. You can also send a follow-up email later, encouraging the attendees to discuss their experiences from the event.
Creating company newsletters using email addresses collected from your attendees is another strategy you can use. Newsletters are a good idea for any business to run as they allow your audience to stay updated with important information about the company.
There are many ways to use branding in email campaigns. For instance, add your logo to the header and use your brand’s color scheme and fonts throughout the rest of the email. These elements should help remind your audience about the event since you also used them there.
Always Include Branding in Business Events
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To summarize, there are many ways that you can use branding in your business events. You want to ensure your company logo and color schemes create the main themes for the event. Doing so can make everything feel more cohesive and professional.
So, you’ll always want to use branding in your events. These six strategies will help you get started.
