Whether you’re a watch enthusiast or a chronometer aficionado, you’ll have likely heard of OMEGA watches. The Greek logo adorning each timepiece signifies long-standing quality and evokes feelings of refinement.
But what are the other factors that make OMEGA watches so luxurious and a staple choice for watch devotees? For over 170 years, the legacy of these watches has been passed down through the generations, and we’re going to share it with you.
Here are just some of the key reasons why OMEGA watches are the epitome of luxury.
What makes OMEGA a luxury watch brand?
Precise and accurate movements
The mechanical movements of OMEGA watches have been amongst the most innovative across watch brands. The movements vary depending on the model of watch, with some OMEGA watches exhibiting unique features and styles.
OMEGA movements have undergone robust testing over many years by the Contrôle Officiel Suisse des Chronomètres (COSC), earning themselves Master Chronometer certification. This recognises the exact accuracy of these Swiss-made watches.
OMEGA also includes many quartz models in their collection which are much more accurate than their mechanical counterparts. In fact, OMEGA has been a pioneer in quartz technology.
Long and reputable history
One of the main factors that determine the valuation and price of a watch is its experience and prestige.
OMEGA is associated with high-profile films and global events, emphasising that their watches are first-class. An example is James Bond, who has donned an OMEGA watch in the movies since 1995. The popularity of the franchise has only further increased the status of the brand.
In addition, OMEGA was the first watch brand to see a product be used on the moon. The OMEGA Speedmaster Professional was part of each astronaut’s kit during the first journey to the moon in 1969 and has been known as ‘the Moonwatch’ since. OMEGA watches have also been the official timekeeper of the Olympics since 1932.
High-quality workmanship
OMEGA are known to place quality over quantity in their manufacturing process, ensuring excellence in detail and intricacy. Some pieces can take months to manufacture, and all watches are hand-assembled to ensure they are of the highest standard possible.
It should also be noted that these watches are produced in Switzerland, where the headquarters are equipped with cutting-edge production facilities. The Swiss-made stamp demonstrates a rich heritage and irreplicable quality.
Exclusive and limited-edition models
There are certain OMEGA watches that are not as accessible as other models because the luxury watchmaker occasionally manufactures limited-edition pieces.
Knowing that these are limited and won’t be available forever makes the watches more desirable and an excellent investment for a keen collector. The watches also tend to have a story behind their creation and so connect the owner to major events in history.
Once these products become available upon their launch, they usually sell out almost instantaneously. Those lucky enough to get their hands on one can be confident that their piece is a worthy investment that will only appreciate in value over time and make for a perfect family heirloom.
In conclusion, OMEGA is considered a luxury watch brand due to its precise and accurate movements, long and reputable history, high-quality workmanship, and exclusive and limited-edition models. OMEGA has a strong reputation in the watch industry for producing high-quality watches that are known for their precision and accuracy.
With a history dating back to 1848, the brand has established itself as a trusted and reputable name in the watchmaking world. The craftsmanship and attention to detail put into each OMEGA watch is unparalleled, making them a symbol of luxury and elegance.
Additionally, the brand releases exclusive and limited-edition models that are highly sought after by collectors and enthusiasts, further solidifying their status as a luxury watch brand. All of these factors contribute to the overall appeal and reputation of OMEGA as a luxury watch brand.
