Not just a blog. A way of living.
Founded on elegance, built on intent. elle blonde is where travel, taste, and timeless digital success converge.
She was never just interested in where people travelled, but why they travelled. What books they packed. Which scent they wore to dinner. How they moved through lobbies like they belonged everywhere and nowhere at once.
Elle Blonde began in 2016, not as a brand, but as a feeling.
A digital mood board for women who knew that luxury wasn’t about price tags, it was about taste, freedom, and the thrill of doing things differently.
Founded by serial entrepreneur Laura Dawson.
What started as a personal outlet soon became something far more magnetic.
A curated world for women who travel beautifully, think independently, and build quietly powerful income streams, not for show, but for sovereignty.
This isn’t a place for trends.
It’s a space for elegance with edge.
Where SEO meets Céline. Where digital strategy lives next to a St. Barths itinerary. Where aesthetic and autonomy are not at odds, they’re the blueprint.
Elle Blonde exists for her: The woman building something of her own, whether she’s packing for Provence, planning her first funnel, or doing both from a Parisian café.
For collaborators and partners, it’s a brand with soul, story, and serious ROI.
For readers, it’s that place you come back to again and again, like a favourite hotel that always knows your name.
The woman behind the brand
Laura Dawson launched her first business while still at university, a bricks and mortar venture built on instinct, style, and sheer determination. It wouldn’t be her last.
Over the past decade, she’s built and sold multiple six figure brands, collaborated with over 500 global names, and quietly helped thousands of women turn their ideas into digital income, not with noise, but with narrative.
Known for her Pinterest first approach and a belief that strategy should feel as good as it performs, Laura’s philosophy is clear…
Build something beautiful. Automate it intentionally. And never sacrifice your softness for success.
Her work has appeared in editorial campaigns, destination features, and coaching programmes designed for women scaling with soul. She’s been called a funnel architect, a strategist, and a storyteller, but above all, she’s a curator of elegance and ease in business.
Now, through Elle Blonde, she’s not just sharing what works, she’s sharing what feels good to build.
This isn’t hustle culture.
It’s legacy, built in silk slippers.
What you’ll find here
A curated blend of travel, taste, and quiet digital power, all designed for women who move
beautifully through the world and the internet.
Luxe Travel Guides
First class itineraries, refined rituals, and destinations designed to leave a lasting impression, not just for the camera, but for the soul.
Food & Drink
From rooftop aperitifs to candlelit suppers, discover experiences that blend indulgence with intention. Recipes, reviews, and recommendations with flavour and finesse.
Home & Lifestyle
Serene interiors, elevated routines, and the everyday luxuries that make your life feel like yours. Think: morning matcha in marble kitchens.
Digital Strategy That Sells Softly
Quietly effective content systems, Pinterest led visibility, and evergreen growth, because success should be as elegant as your feed.
Funnels & Templates That Work While You Rest
Scalable tools and automated structures that let your brilliance breathe, and your income grow, behind the scenes.
work with elle blonde
Our Signature Services
From lifestyle to legacy, let’s elevate what you do.
01
Sponsored Posts
We create evergreen, SEO optimised blog content that seamlessly blends with our editorial voice while showcasing your product or service with intention. These features are written to rank, resonate, and convert, creating visibility that lives on long after the first scroll.
02
Performance Reviews
With a combined audience across Pinterest, Instagram, and Facebook, we offer premium social shares that are curated, not chaotic. Think: organic storytelling meets aesthetic alignment, reaching the right audience with purpose and polish.
03
Press Trips
As a trusted luxury lifestyle platform with 60k+ monthly impressions, we partner with hotels, resorts, and destinations to deliver SEO friendly travel coverage with stunning visuals, in depth guides, and magnetic storytelling that builds long term brand awareness.
04
SEO Copywriting & Website Content
From sales pages and blogs to full site rewrites, we deliver elegant, keyword rich content optimised for search and style. Every word is crafted to mirror your brand’s voice while driving visibility across Google and Pinterest.
05
Digital Funnels & Strategy Guides
We design opt ins, tripwires, and low ticket offers powered by our signature Luxe Sales Engine™ framework, a strategic funnel system for automated sales, passive income, and brand growth without burnout.
06
Product & Service Reviews
Forget generic reviews. Ours are editorial style, story led features that deliver trust, relevance, and long term SEO value. Each one is tailored to blend beautifully into our content while highlighting your product’s unique appeal.
07 Business Coaching & Strategy Calls
For women ready to scale stylishly, we offer private strategy sessions focused on building out evergreen offers, digital income streams, and high converting sales systems. Designed for founders who want results without the noise.
08 Content Creation
Whether you’re launching a campaign or need done for you assets, we produce digital content that builds brand equity and drives conversions. From Pinterest perfect pins to reels, guides, and posts, we deliver content with clarity, style, and purpose.
09 Public Speaking & Brand Panels
With over a decade of entrepreneurial experience and a background in marketing, strategy, and luxury lifestyle branding, Laura Dawson is available for keynote talks, guest expert panels, and industry events.
Her speaking style is elegant yet impactful, covering topics like scaling digital income, Pinterest powered visibility, content that converts, and building a brand that feels as good as it performs. Whether it’s an intimate founder dinner or a global summit, Laura brings substance, story, and a touch of softness to the stage.
Frequently Asked Questions
We believe clarity is part of luxury, so here are a few things brands and collaborators often ask before we work together.
What types of brands do you work with?
We partner with luxury lifestyle, travel, beauty, interiors, and digital first brands that align with our aesthetic and values. If your product or destination speaks to women who crave elegance, ease, and impact, we’re a great fit.
Do you accept gifted collaborations or only paid partnerships?
We prioritise paid collaborations but occasionally accept gifted items or experiences if they’re highly aligned and offer editorial value. Every feature includes professional photography, SEO optimised copy, and strategic positioning.
What kind of reach or traffic can I expect?
Elle Blonde currently sees 60k+ monthly impressions across blog and social, with particularly strong performance on Pinterest, Google Search, and long tail SEO content. Our content is designed to rank, not disappear after a day.
Can I request specific keywords or talking points?
Absolutely. We blend your brief with our editorial voice to create natural, evergreen content that performs. Our goal is to highlight your brand in a way that’s authentic, magnetic, and SEO backed.
Are you available for press trips or in person collaborations?
Yes, Laura is based between the UK and Spain but available to travel globally. Press trips, hosted stays, and in person campaigns are considered on a case by case basis, with preference given to those that allow for evergreen content creation.
Interested in working together?
We’d love to collaborate on something beautiful. Let’s chat.
Built for women in motion
Whether you’re a founder, freelancer, or simply a woman building a life she’s proud of, elle blonde is your home for elegant inspiration and editorial level impact.
It’s where quiet confidence meets digital clarity. And where style doesn’t mean sacrificing strategy.
Ready to travel beautifully and build profitably?