The core feature of online dating platforms is matchmaking which solely depended on the people 10 years ago. But now, dating apps and dating sites are getting better day by day. Many free dating sites and dedicated dating apps and sites for a single community exist. For example, Christian dating for free helps the Christian community to get a better match. However, one thing is common between these dating platforms: algorithms. The algorithms are the intellectual property of dating companies and are unique to them. These algorithms help users find a better match by using their data.
5 Super Matchmaking Science Secrets of Online Dating
Why is online dating getting so famous?
Recently, the COVID-19 proved lethal for businesses, but there was a jaw-dropping increase in the revenue of dating platforms because due to lockdown, people were confined to their homes, and they had nothing to do, so they switched to dating apps and dating sites to eliminate the feeling of loneliness. According to Statista, April 2021 witnessed the surge of downloading dating apps in the USA as over five million downloads were encountered monthly. Another reason for the popularity of online dating platforms is their algorithms which save users from finding the best match and swiping right.
How do dating apps and dating sites’ algorithms work?
People are so busy in their daily lives that they don’t have enough time to find the best match. So, this duty is performed by algorithms of online dating platforms. Dating platforms want to make their users’ lives more effortless than ever, so they collect their users’ data and then use it to suggest the best match.
The data is usually the bio, photo, personal information, and even the preferences for the future date. After getting data, the dating algorithms use a technique known as collaborative filtering, which narrows down the profiles as per the data set. But a question is how this data is collected by these online dating platforms. So, basically, there are two types of techniques used by the dating apps and dating sites for collecting data; these techniques are explained below:
Gathering data through settings
The first and obvious method of collecting data is through setting. Dating apps ask you to complete your profile which includes what type of partner you wish to date, your preferences, your bio, profile photo, and so on, or these dating apps might ask you to complete a survey.
Implicit way of collecting data
The second method of collecting data is indirect. According to this method, the dating platforms collect data by identifying a pattern after examining a user’s activities on the dating app and dating sites. Typically, the algorithm checks what kind of profiles a user has swiped right, and then it tries to identify the pattern of preferences.
Dating apps and dating sites’ algorithms effects on online dating experience
The dating algorithms are not entirely good or completely bad because these algorithms suggest the profiles, and the users don’t have to spend hours finding a perfect match. However, the dating algorithms are not suitable as the scientists are still not aware of what kind of data should be used as input to suggest the potential date or compatible profiles. PokeMatch explains what to do to address this issue and enhance the accuracy of dating algorithms.
Moreover, recommendations by the dating algorithms are more like TikTok’s video recommendations. Hence, the mood of humans changes when watching videos, and using the same method for finding a future date is not a good practice.
