Last night was event two of the two-day bonanza we were hosting this week as part of our ELLEfluence brand, a platform connecting bloggers and influencers to brands through digital marketing.

We hosted our second event of the week at Benefit located in Debenhams Newcastle for the Eyebrows on FLEEK event. With our eager ELLEfluencers braving not only the weather but some of them their awful Rub inflicted hangovers we began the night with a glass of prosecco and some amazing pizzas from Manny’s Pizza Deli located on Ridley Place.

Armed with fizz and pizza and heading for their Benefit photo whilst chatting between them the girls were about to be introduced to the full range of services in which Benefit offer.

With Rachael the counter manager introducing the gorgeous team we all posed for a sELLEfie before downloading the Benefit WOW Brows app. An app designed to reward you for your custom and for referring a friend. An amazing concept with some fabulous free treats from a free brow tint to a free full-size product up for grabs if you’re a Benefit Queen or just arching those brows to the brand then you need this app in your life.




Splitting the group of eager make up fans into 5 groups they headed off with one of the fabulous Benebabes to a station. First up the fabulous Mandy Charlton from her self-titled blog and gorgeous Gemma from Gemma’s Little World received the full beauty package with their brow, lip and chin wax followed by a complimentary cover up service to hide any redness. Perfect for if you’re wanting to pop in on your lunch break.

On the other side of the largest Benefit counter in a department store that I’ve seen were the other three groups who were being shown Kim Kardashians favourite highlighter and the Christmas gift sets that Benefit is offering this festive period, with Macara from Macara Space , and Humera from Rocking Bhootni being made super glam with the fabulous skills of the Benebabes.

The Christmas gift sets are an amazing value and contain:

In the ‘Kissy Missy’ set:

  • Lollitint mini
  • Benetint mini
  • They’re real! double the lip in revved-up red; pink thrills

The Girl-a-Rama set contains

  • Roller lash mini
  • The POREfessional mini
  • Powder brush
  • Benetint mini
  • They’re real! duo shadow blender in brazen bronze
  • Custom ShadowBlender
  • Coralista / rockateur in split pan

The groups then swapped over so Farzana from Aspiring Londoner and Ruth from Pretty Little Gym Addict were then treated to a full beauty waxing package. Beth, the brow expert of the team was explaining how a lip and chin wax remove all the fine hairs which in turn help your make up lie on your face a little better.

Mandy seemed to get the full works and volunteered herself to have her make up done too, I did question if she was heading out on a hot date…her answer perhaps you’ll find it across on her site? Amy from Anchored Teapot had her brows pencilled in and they were seriously on FLEEK.

Whilst the Benebabes suggested their recommendations in terms of essential products for our lovely ELLEfluencers which added such a personal touch and was extremely interactive the ladies did a little bit of shopping taking advantage of 10% off on the night and the special offers in which Benefit had on the night for the girls.

A relaxing an enjoyable evening, with all of the ladies discovering more about the Benefit brand including their complimentary brow mapping service they were all full of excitement. I feel that Santa will be getting a few make up filled Christmas lists from our fabulous ELLEfluence family this December after both this Benefit event and our Urban Decay event at the beginning of the month.

If you’re a blogger or influencer and wish to sign up to the ELLEfluencer family, attend our events, be gifted products for review or take part in sponsored opportunities click here.

Brands are you looking for assistance promoting your business with an edgy twist? Find out how our creative approach to digital marketing through the use of our network of influencers and bloggers can enable you to reach millions of potential customers from your target specific demographic. All brands on board are assigned a dedicated account manager, receive a full post-campaign report and follow up campaigns as standard. We offer an unrivalled service unlike no other. Drop us an email at hello@elleblonde.com to find out how we can help you.




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