Events, events, events. On Thursday there was a very special event. It was our first event for our sister brand ELLEfluence, which doesn’t officially launch until 2017, but for the meantime, we just can’t help ourselves!

On offer for over 50 beauty hungry bloggers and influencers (our ELLEfluencers) was an Urban Decay masterclass.

Laura Pearman Photography Laura Pearman Photography




The masterclass was to showcase the new spectrum palette and to show our eager ELLEfluencers how to create that amazing colour popping ombré eye that the Urban Decay team perfect so well.

Upon arrival, our guests posed for professional photographs from the fabulous Laura Pearman Photography, before enjoying a fizz reception (fruit juices for those driving).

Laura Pearman Photography Laura Pearman Photography

After a mingle and a catch up with their fellow bloggers the ladies and gents took their seats for the main event. The fabulous Urban Decay Newcastle team began the full spectrum show. Massive love for Micheal, Sophie, Nisha and Kelly they truly were amazing and had the best knowledge. They worked amazingly well as a team and we could all tell how super passionate they were about what they do!

Laura Pearman Photography  Laura Pearman Photography

As the team were talking the ELLEfluencers through the looks the ‘canapés’ from Rub Smokehouse arrived. From what was expecting to just be little picks turned into a full blown feast!  With 2 whole chickens, ribs galore and sliders that would give you serious food envy! So a massive thank you to James for hooking over 50 hungry bloggers up with a feast to die for!

Laura Pearman Photography Laura Pearman Photography

For those of you unaware of Rub they have locations in Nottingham and Birmingham and having just launched in The Gate, Newcastle our taste buds can’t keep away (especially the 2-4-1 cocktails!).

Laura Pearman Photography Laura Pearman Photography

As the food was passed around and devoured the final looks were created and the ombré was on fire! The team had not only given some amazing tips to the ELLEfluencers, but they had also given them a massive surge of creative energy, so posing for more photos in Rub’s Instagram frame they headed downstairs and to the Urban counter where the rest of the beauty houses turned to watch in awe as our tribe landed on the floor, searching, snapping and of course making that all important Instagram-worthy purchase!

Laura Pearman Photography Laura Pearman Photography

As the ELLEfluencers slowly started to tail off, heading for cocktails or back home, some as far as Middlesbrough, they departed with their purchases, some killer makeup knowledge, and an awesome goodie bag. Everybody loves a goodie bag, right?

An amazing night was had by all! Massive thank you to Lucy and her amazing team at Urban and to Debenhams for having us! Until next time

If you want to check out the full gallery from the evening click here, enter your email address and password (which is UrbanNCL – case sensitive) for access.

If you’re a blogger or influencer and want to stay up to date with all our events and opportunities make sure you sign up here.

Are you a brand? Looking for event planning with specific targeted bloggers and influencers to ensure maximum ROI and exposure? Send us an email to brands@ellefluence.com with an overview of your needs and requirements and we’ll have one of the team contact you




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Laura is an award-winning entrepreneur with a passion for all things luxury. With a penchant for travel, her favourite destinations are Vegas and Ibiza. Catch her at the latest bar opening with a cocktail in hand followed by mornings in the gym. She dotes on her little Jack Russell, Ziggy and has an unhealthy Instagram obsession. Home interiors continue to grow as a passion and she absolutely loves shopping for all things fashion and beauty too.

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